About Sugarbait
Fishing shouldn’t come at the expense of the waters we love.
Our Story
Based in Guilford, Connecticut, Sugarbait began in 2024 with a simple but troubling discovery: traditional soft plastic fishing lures were contributing to growing plastic pollution in our fisheries. As anglers and environmental stewards, we knew there had to be a better way.
What followed was a relentless process of experimentation, iteration, and problem-solving. After countless prototypes and lessons learned, we’re proud to introduce Sugarbait— a 100% biodegradable, 0% plastic, sugar-based alternative to conventional soft plastics.
Our mission is to protect the waters we love without sacrificing performance. By combining sustainability with effectiveness, we’re rethinking what fishing gear can be—clean, responsible, and sustainable.
At Sugarbait, we’re not just making bait. We’re helping preserve ecosystems for future generations of anglers.
What’s in Sugarbait?
What is in them? That is our secret! Our patented formula is made of 100% food grade ingredients, with the main base being corn syrup.
We use food-grade colorings—like the kind used in candy-making—along with edible glitter to give Sugarbaits their pop. Give the fish a sweet snack they are sure to get hooked on!
We make and pour all lures by hand.
Care & Handling
Sugarbait lures are not soft plastics—they are not meant to last forever, and that’s by design. Here are a few important things to know:
- They have memory: Lures will hold the shape they’re stored in. The way they go into the bag is the way they’ll come out.
- Cold water shrinking: In water below 40°F, lures may shrink over time. A 4” paddletail can lose up to 1” after an hour of fishing.
- Keep at room temperature: Cold lures become less elastic and can tear when rigging. Warm them in your hands or breath before use.
- Not UV stable: Like candy, colors may fade with sun exposure. Store in a dry, dark, room-temperature place.
- Fishability: Depending on conditions, lures can last up to 2+ hours. Smaller lures, colder water, and aggressive retrieves will reduce lifespan.